Founder and CEO

Andy develops Pineapple's impact, growth and partnership strategy by connecting up all things sustainable. He has over 20 years experience of launching, scaling, buying and selling sustainable businesses and advises the boards of multiple sustainability industry bodies and climate tech start ups.

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Co-Founder and COO

Adam leads research, data analysis and day-to-day operations for Pineapple. Previously Head of Strategy and Research at Experian, he specialises in deploying the power of data to enable innovation at scale. Adam leads the Corporate Venturing Leadership Forum at Centre for Business Innovation.

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Chief Strategy Officer

Rafi leads Pineapple's strategy work, with over 15 years experience supporting big organisations to make choices for maximum impact. Previously, Rafi established and led global teams of sustainability advisors at Amazon Web Services and Deloitte, advising large corporations on how to succeed through a commitment to wider society.

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Pineapple Homes MD

Eleanor leads Pineapple Homes, our partnership venture to accelerate decarbonisation in social housing. Eleanor is an expert in social housing strategy having previously held roles in national and local government, housing associations and start ups, leading strategy and operations. She is a non-executive director of Livv Housing Group.

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Pineapple CoRE MD

Rupert is an experienced corporate finance professional with specialist expertise in commercial real estate having led deal teams at various banks and as a senior executive in industry. Rupert supports Pineapple to access capital markets and leads our work to develop Pineapple CoRE, our partnership venture to accelerate decarbonisation in the built environment.

Strategy associate

Previously a Strategy Consultant at Monitor Deloitte in Australia, Alisha led work streams within projects for major public sector clients. She has been crafting Pineapple’s new research on Partnership Strategies for Sustainability. The goal is to study how partnerships work and use the results to create new sustainable business models that address world problems at scale.

Community manager

Catherine is responsible for managing the Pineapple community and coordinating team operations and administration. She's been with Pineapple since the very beginning, having joined from a vintage boutique where she developed a life-long passion and interest in closing the loop in fast fashion.

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Strategy intern

Currently completing her Masters in Management at London Business school, Namsai has experience working at a strategy consultancy, an internship at UNESCAP, investment management in Singapore and sustainable development research and policy development and implementation in Thailand and US. As a Strategy Intern at Pineapple, Namsai assists the strategy team on research projects and proposals.