We loved celebrating #InternationalPineappleDay!
It was a wonderful time welcoming new and returning faces to celebrate The Partnership Era.
We were particularly grateful to our keynote speaker John Elkington for his wisdom on the evening and his post-event blog post, reflecting on Pineapple Day.
“Now, with B Corporations like Pineapple Partnerships embracing the triple bottom line, I am more hopeful that we can evolve solutions that create prosperity that is simultaneously economically viable, socially inclusive and environmentally sustainable.
But as smaller-scale, purpose-driven pioneers are bought out—or forced out—of the new sustainability-oriented markets, expect to see the rise of new generations of corporate behemoth, among them China’s giants in areas like rare earth minerals, renewable energy, electric vehicles and robotics.
Monitoring their shark-like behaviours will be even harder than it has been in the West, given that such autocratic countries tend to suppress social and environmental activism. But we must track, monitor and—where sensible—engage them to help shape their thinking and footprints.
Simultaneously, and this is where people like Pineapple Partnerships come in, we must support our own entrepreneurs working to evolve science, technology, business models and future market dynamics that can help us regenerate our economies, societies and biosphere.”
John Elkington, 2024
John’s thoughts can be found here.
From top L-R, bottom L-R:
Fireside chat with Andy Dewis and John Elkington; Pineapple's The Partnership Era presented by Alisha Rao and Rafi Addlestone; Panel discussion with Darian Stibbe (moderator), Kristen Brown (Schneider Electric), Marie Rumsby (The FairTrade Foundation) and Janine Summers (PH Jones at Centrica); The Pineapple team - Catherine Chan, Adam Swash, Andy Dewis, Rafi Addlestone, Rupert Snuggs and Alisha Rao.
